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One of the easiest, if not the easiest, ways of getting started with a profitable mail order business of your own is through the promotion and sale of money-making folios or reports. Generally, the beginner purchases a series of these reports-complete with reproduction rights. He reproduces them in whatever quantity and as often as he likes-usually at a cost of less than 5 cents each, sends out an advertising circular. As has been said so many times in countless mail order advice publications, you never really make any real money until you control the product. When you buy the reproduction rights to a set of reports, you control the product. You can advertise the sale of these reports individually via national classified ads, and follow up with your advertising circular as a "full page" advertisement or send it out as part of your direct mail packages. The bottom line is simply that when the orders come in, you keep all the money for yourself, reproduce the r