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One of the easiest, if not the easiest, ways of getting started with a profitable mail order business of your own is through the promotion and sale of money-making folios or reports. Generally, the beginner purchases a series of these reports-complete with reproduction rights. He reproduces them in whatever quantity and as often as he likes-usually at a cost of less than 5 cents each, sends out an advertising circular. As has been said so many times in countless mail order advice publications, you never really make any real money until you control the product. When you buy the reproduction rights to a set of reports, you control the product. You can advertise the sale of these reports individually via national classified ads, and follow up with your advertising circular as a "full page" advertisement or send it out as part of your direct mail packages. The bottom line is simply that when the orders come in, you keep all the money for yourself, reproduce the r

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The total number of books sold by small, part-time mail order entrepreneurs is growing each year. Total sales each year for the past five years have increased by almost 30-percent over the previous year's sales.   Two "new angles" have greatly contributed to this phenomenal growth in total sales.   One is the practice of offering a wide selection of books via "mini-catalogs" The other "angle" is the practice of sending these "min-catalogs" to prospective buyers as "inserts" in printed materials the prospect has already ordered.   Mini-catalogs are usually printed on 8 1/2 x 11 sheets of paper, then folded in half along the length, and simply slipped inside the covers of a magazine or the folds of a newspaper. Often-times, a mini-catalog is folded and sent out as a self-mailer. Both of these methods of obtaining circulation are very profitable.   A book-selling "mini-catalog" is made up of a "full-p

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No other business venture seems so inviting, or attracts so many people than that of selling via mail order. On the surface, it appears to be an easier and faster way to become rich than almost any other method of doing business. All the people in the world are your potential customers; you work from the privacy and comfort of your own home; you set your own working hours; and you answer to no one but yourself. Ideally, you should have a product of your own--something you can produce at very low cost, and sell at top price. If you are buying something, advertising and reselling it, in order to realize a profit, you have to mark it up at least 500%. This is not an unreasonable mark-up for mail order sales. Your product has to have mass appeal, and it has to be something not readily available to your prospective customers except through you. The product should be such that you "carry an inventory" without worry of spoilage, aging or other damage. It should be

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To be rich--to have an endless supply of money for anything and everything--is the goal of almost every man, woman and child in the world. More specifically, the people who don't have but would like to have money enough for everything they've always wanted, are continually searching for some "secret combination" that will open the doors to unlimited wealth for them..   Sooner or later, these people all turn to mail order selling and, one way or another, give it a try as a pathway to the fulfillment of all of their dreams. And, why not..   They are constantly bombarded with "fabulous get rich quick" opportunity offers in their mail boxes. In just about every magazine they look at, full page advertisements promising UTOPIA, Just for clipping and sending in the attached coupon, jump out at them.   Each and every one of these opportunity offers seems to promise complete fulfillment of the readers "needs, wants and desires." They all